Experiential Environments

Experiential design is in the details. It’s defined by the small things that add up to the feeling people get when they think of your space or business.

Translating Your Brand

Using imagery, information, and touches uniquely yours, we translate your brand in real space. Experiential design can include signage and wayfinding, interpretive elements, art, and finish selections that reiterate a brand in subtle and surprising ways.

Translating Your Brand

Using imagery, information, and touches uniquely yours, we translate your brand in real space. Experiential design can include signage and wayfinding, interpretive elements, art, and finish selections that reiterate a brand in subtle and surprising ways.

Chateau Ste. Michelle Renovation Woodinville, WA

Heritage brought to life

When experiential design is done right, a brand itself comes to life in physical space, creating marketing opportunities that are fun, beautiful and memorable. We partnered with Chateau Ste. Michelle to renovate their Woodinville visitors’ center to coincide with their 50th anniversary as Washington’s founding winery. To translate their brand in the space, we had to understand their history, values, business goals, personality, and heart: their story. Together, we decided to focus on heritage. The color palette celebrates the winery’s history, while materials like oak and cork warm the space and reflect the winemaking on site. Space planning created moments for gathering and reflection. To modernize the brand, we developed new graphic patterns, such as stylized wine bottles and grape leaves, applied selectively throughout space. Other experiential elements help differentiate uses, such as retail walls covered in crate endcap panels and a dramatic entrance to the theater. After the renovation, the winery saw an increase in annual visitors, wine club memberships, and mailing list sign-ups at unexpected rates.

Work With Us

If you’re ready to see your space transformed, we’re ready to get started. Contact us today and together we’ll bring something amazing to life.

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