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When it comes to their brand, First Security Bank’s top priority is to convey a sense of connection to community. They partnered with BCRA to bring brand vision to life in a refined yet rustic new design that integrated banking with community. By designing in a conference center and community spaces accessible during non-business hours, neighbors look at First Security Bank as a community hub that is trusted, caring, and responsive to the community needs. An approachable café concept with adjacent coffee bar sets a welcoming tone, while a modern interior with nods to regional interest, such as timber and blue tones, fill the space.
