Wheelock Student Center


Wheelock Student Center

University of Puget Sound

Tacoma, WA


BCRA assisted with a brand elaboration and refresh of interior areas in the administration areas, student center, and athletic/aquatics facility at University of Puget Sound (UPS). University staff wanted those central spaces to feel more youthful, create excitement about the school identity, and instill a sense of ownership and pride in the school community. Branding these spaces graphically created visual landmarks that engaged and oriented students. With the Loggers as the university mascot, the themes of nature and logging were natural extensions of their brand that BCRA explored and implemented.

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